There are moments that can change your life, and that all became real for me in 2019. My cousin, which was like a brother to me, passed away and left us all behind, completely empty. My family was robbed of joy, love & basically, life. This made me think that life is short, and I must make the most of it. In that moment, everything that once held me back on pursuing my dream disappeared. 

Our goal is to make everything transparent for anyone else looking to start a similar journey. If you are reading this, then this is for you.

- Demetri

Offering a comfortable, clean and simplistic look, Kouneli delivers the pieces to be uniquely you. Our brand is created for the loungewear enthusiast that understands you don't have to sacrifice comfort for fashion.